Solar’s Dirty Little Secret: How Yezin Taha and Nevados Engineering Are Changing the Landscape

The solar energy industry is facing an increasingly pressing challenge: the scarcity of usable flat land. As the demand for solar energy grows, suitable areas for traditional solar trackers and arrays are becoming limited.
September 6, 2023
By Editorial Team

On Today’s Episode:

The solar energy industry is facing an increasingly pressing challenge: the scarcity of usable flat land. As the demand for solar energy grows, suitable areas for traditional solar trackers and arrays are becoming limited. The situation is complicated by the costs and environmental impact of grading land to create flat surfaces for installation. This process, often referred to as solar’s “dirty little secret,” is not only expensive but also poses significant environmental and post-construction issues. The industry is now compelled to find innovative approaches to adapt solar technology to uneven and non-flat terrains.

Yezin Taha, the CEO of Nevados Engineering, is at the forefront of addressing this complex problem. With a background in engineering and a pioneering spirit, he has led Nevados in developing a revolutionary method to install solar panels on uneven terrain. The company’s unique approach eliminates the need for grading land, reducing both financial and environmental burdens. By circumventing the traditional requirement for grading, Nevados aims to help the industry save up to 10% of project costs and minimize land disruption. Yezin’s visionary leadership emphasizes not only technological innovation but also a strong emphasis on values like transparency, partnership, and leadership.

Beyond the technological advancements, Yezin shared profound insights into team building, company culture, perseverance, and leadership. He stressed the importance of understanding personalities within a team, fostering the right culture, and growing through challenges. The conversation also revealed how hiring experienced leaders and clearly communicating the company’s mission can transform growth and scaling efforts. Yezin’s story is a testament to entrepreneurial resilience and innovation, painting a picture of a leader committed to not only solving a pressing industry problem but also building a thriving, value-driven organization.

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Products & Services
Chief Commercial Officer

Jenya Meydbray

Jenya is the Chief Commercial Officer of Nevados, prior to that he co-founded PVEL in 2010 and served as CEO for the past dozen years. 

He developed the first extended reliability and performance test protocols for the downstream PV industry as well as innovative methods of evaluating PV performance for power plant level risk assessment and mitigation. 

Prior to founding PVEL, Jenya was the Senior Quality and Reliability Engineer at SunPower where he designed accelerated test methods for high-efficiency solar cells and modules. Jenya began his career at NASA Ames Research Center’s hyper-gravity facilities. He also served as VP of Technology for Cypress Creek Renewables, a utility-scale project developer.


Rick Baldini

Rick has over 18 years of finance experience across several industries including financial services, insurance, real estate, and construction.  Rick is experienced in building, leading, and advising companies through complex restructurings, business expansion and product development.  

Prior to Nevados, Rick was the CFO for Link Real Estate & Urban Land Co, a real estate investment firm, that Rick led to become the fastest growing private company in Central Ohio.  Rick has also been successful in structuring a multi-million-dollar licensing deal with a public company while CFO at Global Administration Management, a boutique consulting firm in the insurance industry.

Rick is a graduate of the University of Arizona where he received a B.S. in Finance and Marketing.